Pay for what you send. Nothing else.
A small monthly fee for the platform, then a few cents per message that actually goes out. No contracts, no minimums, cancel anytime.
3-day trial on paid plans. Free accounts stay free, with one campaign run a day.
Free
Set everything up and see exactly what would send — before you pay anything.
Starter
Everything you need to run automated, personally written campaigns.
Pro
Best valueLower per-send rates plus the AI setup wizard, for higher-volume senders.
Managed
Hands-off. We configure and run your campaigns; you read the results.
No feature gates on the things that keep you out of trouble
Pricing, answered plainly
What exactly am I charged per message?
A personalized email is $0.03 on Starter and $0.02 on Pro. A text is $0.04 on Starter and $0.03 on Pro. A plain broadcast — one identical message to everyone, no AI personalization — is $0.01. You are billed only for messages that actually send to real customers.
Do test messages cost anything?
Test sends go to your own inbox and are never billed as customer sends. You can preview a campaign, check the recipient list, and send yourself the real message before anything reaches a customer.
Is there a trial?
Yes — subscriptions start with a 3-day trial. You can also stay on the free plan indefinitely to set up, sync customers, and preview campaigns without sending.
Can I use my own Twilio account for SMS?
Yes. If you connect your own Twilio account you pay Twilio directly for the carrier cost, and Lobotix bills 50% less per text.
How does sending work on the Managed plan?
There is no send limit and no cap. The monthly fee covers us building, tuning, and running your campaigns; every message you send is billed on top at the Pro rate — $0.02 per email and $0.03 per text — so you are never charged more per send than a cheaper plan would charge.
Are there contracts or minimums?
No. Plans are month to month and you can cancel at any time from your billing settings.
Start free, upgrade when you send
Connect your customers, build a campaign, and preview the exact list it would reach — all before you pick a plan.
