The part every other tool leaves out: did it actually work?
Open rates do not pay rent. Lobotix matches your sends against real bookings in your CRM — including the customer who ignored the link and just walked in — and shows you what changed since you started.
Walk-ins count
Most attribution requires a click. In a service business that throws away most of your results — people read the birthday email on their phone, think “oh right,” and call you two days later. Lobotix credits a campaign when a customer creates a new booking within a window after receiving a message, whether or not they ever touched a link.
Compare against the business you had last year
Campaign-level attribution can flatter itself. So Lobotix also tracks your monthly completed visits and splits them at the month you started sending — plus the same month a year earlier, to separate real lift from seasonality.
Monthly visit history
Pulled from your CRM as it syncs and accumulated over time, so the baseline keeps deepening the longer you run.
Before vs. after
Average monthly visits before your first real send, against the months since. The adoption month is excluded from both sides.
Year over year
This month against the same month last year — the check that your summer bump was not just summer.
No holdout groups
A deliberate choice: withholding messages from a slice of your customers to prove a point costs you real bookings. Everyone gets contacted.
Who clicked what
Per-person click feed
Not just “14 clicks” — which customer clicked which button, on which campaign, and when.
Link-level detail
Booking links, review links, and offer passes are tracked separately, so you can see what people actually want from your emails.
Delivery reporting
Accepted, delivered, bounced, and complained — real numbers when you send through SendGrid or Resend.
Opt-out ledger
Every unsubscribe and resubscribe recorded as an event, counting departures rather than clicks, so a single person cannot inflate the number.
Find out what your campaigns are actually earning
Connect your CRM and Lobotix will start building the baseline from your visit history right away.