Members do not cancel when they quit. They cancel months later.
The member who stops showing up in week three is already gone — you just keep billing them until they notice. Lobotix watches attendance and reaches out while there is still something to save.
Retention is decided in the first month and lost in silence.
A member who attends four times in their first two weeks tends to stay for years. One who attends twice tends to disappear, and the only signal you get is a cancellation email months later. Attendance data that would have flagged it sits in your booking system, unread, because nobody has time to run that report every morning.
Start with these
First-month onboarding
A sequence in the days after signup, while motivation is still high — what to try next, which class fits a beginner, who to ask for help. The highest-leverage weeks you will ever have with a member.
Visit milestones
The 10th, 25th, 50th, 100th class. Progress is why people came, and being the business that noticed is worth more than a discount.
We miss you
Reach a member who has not checked in for 30 days — the point where a habit has lapsed but the membership has not been cancelled yet. This is the campaign that pays for the software.
Post-class follow-up
A note a day or two after a first class, when someone is deciding whether this is their place.
Fill a class
A broadcast to a filtered slice — members who take evening classes, or who have not been in a while — when a session has room.
Challenges and promotions
Attach an offer and every member gets their own trackable pass, so you know who actually used it.
Built around how your business actually runs
Works with what you already use
Not on this list? Import your customers from a spreadsheet instead.
See which members have gone quiet
Connect your booking system and Lobotix will show you every member past their usual attendance gap — today, before you pick a plan.