Your clients think of you as family. Your marketing should sound like it.
Daycare, boarding, and grooming businesses have the most loyal customers in local service — and the least time to write to them. Lobotix knows every dog by name and sends accordingly.
You know every dog. Your email tool knows none of them.
A regular whose dog boards six times a year is worth thousands, and they will quietly stop coming without ever telling you why. Meanwhile the tools available to you send “Hi FIRSTNAME, book now!” to your whole list at once — which is worse than sending nothing, because your best clients notice you stopped sounding like yourself.
Start with these
Dog birthdays
One message per dog, not per household — a client with three dogs hears from you three times a year, each about the right pup. Add a free treat or bath and it becomes a scannable pass their front-desk visit can verify.
After the first stay
Follow up a day or two after a first daycare day or boarding stay, while the impression is fresh. The single highest-leverage moment for turning a trial into a regular.
Boarding milestones
The 10th, 25th, 100th visit. Loyal clients rarely get acknowledged for it, and it costs you nothing to be the business that does.
Quiet-client win-backs
Catch the client who has not boarded in 60 days before they try the place down the road. Timed to your actual visit gap, and sent once — not weekly.
Holiday boarding, early
Thanksgiving and Christmas boarding fills up months out. Broadcast to clients who boarded last holiday and fill the calendar before the scramble.
Review requests
Ask after a good visit, with a direct link to your review page — and see exactly which clients clicked it.
Built around how your business actually runs
Works with what you already use
Not on this list? Import your customers from a spreadsheet instead.
See it against your own client list
Connect Gingr and Lobotix will show you every dog with a birthday this month, and exactly who a win-back campaign would reach today.